From Sips to Stats

SA Wines woo international wine and brandy fundis
September 29, 2010
Veritas Awards – Spier does it again
October 8, 2010
SA Wines woo international wine and brandy fundis
September 29, 2010
Veritas Awards – Spier does it again
October 8, 2010

From Sips to Stats

1 Is there any correlation between entries and medals awarded?
“Veritas is a consumer-orientated competition and medals are meant as a guide to quality. There is no relationship between the number of entries and number of medals awarded. Each wine gets judged purely on merit.”

2 What percentage double gold and gold medals were awarded over the past five years?

 20092008200720062005

Double Gold

40 / 2%36 / 2%44 / 2%36 / 2.15%43 / 2.47%
Gold109 / 6%98 / 6%101 / 5%94 / 5.62%105/ 6.04%
Total entries172817531 9041 6731 738

3 Are Veritas double gold and gold medal wines on a par with international competitors?
“I think so yes, but wines are judged at different times and in different places by different judges. There is always a chance that results may differ. It’s also evident that a wine tasted in September in South Africa and in December in England will be different – even if only bottle-maturation plays a part.”

4 How does a wine benefit from a Veritas medal?
“A Veritas medal lends prestige to a wine, the cellar and the wine-making team. Even more important is the press coverage and sales boost.”

5 How does Veritas management sustain the prestige of this competition?
“Apart from the factors above, we are always on the look-out for opportunities to enhance the image of Veritas. We constantly compare ourselves to similar international competitions, incorporate comments from our international judges and take heed of constructive criticism.

6 What elements of surprise or expectation does this competition hold?
“The fact that the results are only announced at the gala dinner and not published beforehand without doubt enhances the feeling of expectation. Winemakers are also keen to excel at this competition. The build-up to the judging and the publicity surrounding it generates a feeling of anticipation.”

7 What does Veritas do in terms of marketing to get as many entries as possible from as many cellars as possible?
“Veritas takes place under the auspices of the South African National Wine Show Association (SANWSA). The structure of this association is unique because it represents the whole of the wine industry. This plays a major part in encouraging cellars to enter.”